On-Demand Webcast for PR and Communications Professionals
How do you measure true impact of media coverage? A straight answer has eluded PR and communication professionals for decades. As new media, citizen journalism and consumerism drive new thinking in Public Relations, can AVE score be the impact indicator that you can bank on?
In this webinar, you will learn how PR and communication professionals can measure true impact of media coverage, and take progressive, concrete steps beyond AVE.